You Have More Climate Power Than You Think
We’re helping families unlock their biggest untapped opportunity for climate impact. Every meal is a chance to shape the future you want—and it happens to be delicious, healthier, and cheaper too.
It Started with a Revelation
Kristy’s journey from technology executive to climate action catalyst.
“When I learned that small changes in what we eat could have bigger climate impact than switching to electric vehicles, everything changed.”
Food is deeply personal—steeped in tradition and emotion. That’s why behavioral change around food is exceptionally hard, even when people want to make changes.
“But here’s what I learned: even small changes matter significantly to the climate.”
The Missing Piece in Climate Action
Here’s what we discovered: There’s incredible work happening on the climate front. Innovation in agriculture, food technology, renewable energy, policy development—brilliant minds tackling the crisis from every angle.
But there was a glaring gap.
As consumers, we wield enormous power. Every dollar we spend drives innovation, influences policy, and signals to the market what we value. Our choices don’t just reduce individual impact—they create systemic change.
The climate crisis demands innovation on all fronts, but the critical and often overlooked piece? Consumer behavior change. That’s where we decided we could help the most.
66% of people want to eat less meat but feel completely overwhelmed. We waste 30% of our food, contributing 8-10% of global greenhouse gas emissions. That’s the bridge we built.
Meet the Founders
Co-Founder and CEO
Top Canadian CMO turned climate action catalyst. Expert in consumer behavior and scaling products.
Co-Founder and CTO
EdTech and B2C expert from Coursera. Builds user experiences that drive sustained behavior change.
What We Believe
The Movement We're Building
We’re building the missing piece of climate action.
Every family that joins our platform becomes part of a powerful market signal. When thousands shift their purchasing toward climate-smart foods, grocery stores notice. Food companies innovate. Supply chains adapt.
This is how markets transform: Not from the top down, but from millions of families making choices with their forks, one meal at a time.
$1.3-$3K
Annual Family Savings
1-2
Cars worth of CO2 reduction per family
6-10
Years added to life expectancy
20%+
Potential global emissions offset from collective action
